Online Operations Specialist
1. Plan, create, and publish content for platforms including Xiaohongshu, WeChat Official Account, and Douyin (covering topic selection, layout, and performance review) 2. Manage daily account interactions, private message responses, and community maintenance to increase follower engagement and conversion 3. Update and optimize company website content; assist with basic SEO work 4. Track platform data (views, conversion rates, etc.), produce analytical reports, and propose optimization suggestions
Requirements
• Strong writing ability and content aesthetic sensibility; able to produce content independently • Proficiency in design tools such as PS / Canva with basic layout skills (experience with Xiumi / 135 editor is a plus) • Familiarity with algorithm mechanics and operational logic of major social media platforms (Xiaohongshu / Douyin preferred) • Basic data analysis awareness (Excel / simple data handling) • Experience in new media operations or content creation